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This huge football fan is excited that the new season is starting soon, so he wants to invite all his buddies for a party on the day of the first game. He heads to the local printing shop and tells the owner he wants to send out invitation cards that would be fun for them to RSVP.
“No problem,” says the shop owner. “We can make the perfect cards. We’ll put the team logos right on the cover and all the information. How do you want the words to look?”
“Well, that’s your department,” says the fan. “I just want something that’s right for sports, guys, football – you know.”
“I know the perfect style,” says the shop guy. “The American Library Association uses a typeface and font that we always use for this kind of invitation.”
The fan says, “Fantastic, go for it! It’s the Broncos vs. the New York Jets. Here’s a list of the Broncos fans I’m inviting, so put their logo on those cards; and here’s a list of the Jets fans. Just make the same exact card, only with the Jet logo, instead.”
“Oh, I’m sorry. I can’t do that.”
“What do you mean, you can’t do that?”
“Well, we can do it for the Bronco fans, no problem. But not New York.”
“Why the heck not?” asks the fan.
“Haven’t you ever heard the expression, “An ALA Font, Never For Jets?”